Branding for a Crypto Community

Overview

UnitedHold is a new project for the community. With the mission of making accesible bitcoin and crypto knowledge to anyone that wants to know more, this new project was in need of a brand that was representative of their main values: sharing and creating value to the community.

Role

As a branding designer, my role here was to create the identity of the new business, with a focus on digital and SWAG applications, creating something that would be appealing and representative to the crypto and bitcoin community

Challenge

To create a new isotype that could be, in the next steps, recognized and empowering to the bitcoin community, creating a sense of belonging, typical from the tech groups, that could be imprinted on digital and physical spaces in very different and extreme sizes.

Solution

I created a brand that could be easily replicated into any size or medium. This symbol combines the concepts and is representative of the values that they want to embody. In this solution you will find a system that has the energy and visual impact that could be empowering to the adventurous and risky tech community.