Multinational Proptech Dashboard Design

Overview

Infocasas is a proptech company that creates products, e-markets, and marketing strategies for real estate companies. They operate in Uruguay, Paraguay, Bolivia, and Peru. Their main objective was to expand into other Latin American countries, and to achieve this goal, they needed a fast way to track their data so C-level executives and investors could make decisions more easily.

Role

As a UX/UI designer with a strong focus on visual solutions, my role was to translate their needs into specific graphics that were both meaningful and understandable. I worked directly with the CTO, the data engineer, and the IT team.

Challenge

This project was challenging because, in a short amount of time, we had to define numerous visual representations, test them, and present various solutions that could maximize the cost-benefit of creating a customized data board.

Solution

We created a data board that could be used to present data for major decision-making. After some back and forth, we successfully defined the visuals necessary to create this tool. Projects like this are what keep Infocasas as a leader in their field.